Designed for low-literacy farmers from screen one.
Phone-number login with auto-detected OTP. Granular consent text per market — DPDP for India, APPI for Japan. A profile that asks for the four things that matter and nothing more: language, location, farm size, primary crops.
One home, personalized to every farmer.
Loyalty balance, weather pinned to the field, mandi prices, today's advisory — all driven by feature flags and the country profile, not hard-coded. Same code, three farmers, three home screens.
Behind the scenes: F10 weather · F11 prices · F12 scan · F13–17 loyalty — composed per market.
The catalog knows your country, your crop, your pest.
Browse only what's registered in your market. Open a product, see similar alternatives without leaving the page. Tap the calculator and get the exact ml of product and L of water for your field size — three taps, one decision.
Browse → compare → dose. One flow, three screens.
Hyperlocal weather, tied to the field pin.
Weather alone is data. Weather plus a threshold-driven push — "80% rain Wednesday on grape vines, apply Zampro cover spray today before noon" — is action. F10 and F23 are designed to work as one motion: forecast → alert → product.
- Pinned to the saved field, not the phone GPS
- 10-day outlook with rain probability per day
- Pest / disease alerts tied to geography + season
- Threshold-based push surfaces only what changes the decision
Loyalty isn't a feature. It's the spine.
Tier ring, balance, transaction history, rewards, streaks, referrals — all surfaced through one adapter. India runs Exponus + UPI cashback. Japan runs Minorasu Points + prize sweepstakes. The farmer experience is consistent. The plumbing isn't.
- F13 · Adapter pattern — pluggable backend per market
- F15 · Streaks, badges, challenges — configured, not coded
- F16 · Referrals — both parties earn on successful registration
- F17 · Tier rules sourced from the loyalty backend itself
Scan.
Earn.
Done.
QR on packaging, or OCR on a retailer receipt. Either path lands in the same earn drawer in under 5 seconds — loyalty credited, transaction logged, all in one motion.
Drone booking, end-to-end, in the app.
Real satellite map of Niphad. Field pins from the farmer's profile. Date picker honoring weather windows. A booking ID and a live status timeline. Activates only in markets where drone application is legal and BASF has partnered providers — on in India, dormant in Japan, by feature flag.
Field → date → operator assigned. One flow, three taps.
Three more decisions, made on the phone.
Mandi prices change daily. Best practices change by season. ROI changes per crop, per acre, per market. Three small surfaces, each pulling its own weight in the brief — and each one already a screen the farmer can use today.
Prices · best-practices library · investment planner.
Stay in the loop. Stay in touch.
Push, in-app inbox, contact forms, event calendar — the four lines from the brief that keep BASF in the farmer's day. Threshold-driven, language-aware, and re-promptable for consent at any time.
Notifications · forms · events.
Same app.
One click.
🇮🇳 ↔ 🇯🇵
The persona switcher flips market, language, currency, units, loyalty backend, and feature flags across the whole stack. Same codebase. No redeploy. The harmonization story, made tangible.
The dashboard that opens every Monday.
A single screen that tells the regional team what mattered this week: active farmers, scans processed, loyalty credits issued, churn signals — split by market so India and Japan never have to share a spreadsheet.
- Top-line KPIs by market with WoW deltas
- Live feed of scans, redemptions and OCR matches
- Health strip — push delivery, sync queue, error rate
- Exportable to CSV / boardroom deck in two clicks
Ship content without shipping the app.
POP tips, articles, videos, events, stewardship — every piece of content the farmer app surfaces, edited by BASF marketing and agronomy without engineering. Scope by market and language, publish, done.
- Six content types in one editor
- Market + language scoping per row
- Drafts, scheduling, expiry — without a release
- Audit trail per change · DPDP / APPI compliant
One farmer, one screen, the whole story.
Search by phone, name, or scan ID. Pull up a farmer's full timeline — every login, every scan, every credit, every advisory delivered. Support gets a working answer in minutes, not days.
- Universal search · phone, name, scan, transaction
- Activity timeline — logins, scans, redemptions, advisories
- Consent state visible · DPDP / APPI re-prompt actions
- Role-based PII masking — support sees less than ops
Loyalty ops, on a Tuesday afternoon.
Adjust a balance, override a tier, void a fraudulent scan — every action role-gated and written to the audit log. The same surface manages Exponus in India and Minorasu Points in Japan, because the adapter abstracts the engine.
- Manual credit / debit with reason codes
- Tier overrides, expiry adjustments, reward swaps
- Engine-agnostic — same UI against any loyalty backend
- Audit log on every action, exportable for compliance
Compose once. Reach four channels.
Marketing writes a single message and the platform delivers it to push, in-app inbox, WhatsApp and email — segmented by crop, region, language, tier. Localized previews per market sit side-by-side so nothing ships untranslated.
- Audience builder — crop, region, tier, language, last-active
- Side-by-side localized previews · IN, JP, future markets
- Schedule, throttle, and A/B without engineering
- Delivery + open-rate analytics per channel
The 80/20 story, in one screen.
Toggle a feature on the right, watch the live farmer app reflect it instantly. Drone booking off → it disappears from the home screen. Sweepstakes on → loyalty mechanics shift. This is the surface that lets BASF roll out Indonesia without engineering involvement.
- Per-market feature flag matrix · enable/disable any of the 32 features
- Loyalty adapter swap · Exponus, Minorasu, third-party
- Locale defaults · language, currency, units, regulatory law
- Live preview of farmer app updating as you toggle
The agronomist in the field, in the loop.
A companion app for BASF agronomists and field reps — visit logs, advisories pushed straight to a farmer's app, satellite-pinned tickets, AI-assisted photo diagnosis, all offline-first. Closes the human loop the AI consultant alone cannot.
The shop counter, online.
Krishi Kendras, distributors and JA outlets log into a lightweight web tool to verify QR scans, see their farmers' loyalty redemptions, and watch their channel revenue. BASF gets channel-level insight neither AgGenie nor Minorasu have ever delivered.
Where drone bookings actually land.
Drone service partners receive bookings made from the farmer app, dispatch their fleet, run pre-flight checklists, and mark jobs complete with GPS-verified proof-of-spray. The booking on the farmer side becomes a real operation, traceable end-to-end.
From one-off pushes to journeys.
Sits above the admin push composer. Marketing teams build multi-step journeys, A/B test loyalty offers, and orchestrate push + WhatsApp + in-app together — with funnel-level attribution all the way back to redemption.
The slide that sells the program.
Cross-market harmonization ROI, redemption attribution, retention by tier, drone bookings, NPS — all in one cross-region dashboard designed for the BASF APAC leadership review, not the daily admin.
Strategy-led, design-focused technology partner.
We believe great digital solutions are made of stunning design and cutting-edge technology. Small squads of experienced practitioners. Short, highly effective sprints. Always moving forward, adding value, never getting stuck.
Our heritage is built on a mobile-first philosophy — minimalist design, clean architecture, rapid development, and an obsession with the customer. Boutique attention at scale.
Brands you know. Problems you'll recognize.
Three problems hiding inside one supply chain.
Tracing is broken.
Six tiers of traders, paper receipts, mixed loads. Once latex leaves the farm, the link to a specific plot, day, and tapper evaporates inside the trader layer.
Farmers have no good-practice training.
Six million smallholders — mostly without an agronomist's number. Yields drop, disease spreads, plots get abandoned.
ESG and labour abuse hide inside the trader layer.
Migrant workers, child labour, forced overtime — invisible to a Tokyo procurement officer. Annual audits surface a fraction of what's there.
Five apps, one supply graph.
Each surface writes to the same chain. A tap logged by a farmer in Sumatra moves a counter on a sustainability lead's dashboard in Tokyo within seconds.
Farmer
Tap · sell · learn · earn
Trader
Scan · aggregate · ship
Auditor
Inspect · capture · file
Supplier
Receive · lot · DDS
Client HQ
See · approve · sign
The farmer's working day, in their language.
Tap · voice or manual
"45 trees, 12 kg."
Hold and speak in Bahasa, Thai, Vietnamese. The model fills the structured log. GPS pinned, plot pre-selected.
Sell · signed QR
One scan, the chain extends.
QR carries plot ID, kg, timestamp, buyer. Premium calculated live. Trader scans, the chain extends one node.
Wallet · direct fiat rails
Premium hits the e-wallet.
DANA, GoPay, OVO, PromptPay, MoMo. Each premium tagged to its verified batch — no invented wallet, no licence headache.
The middleman, finally on the record.
Scan · camera reads farmer QR
Bid, accept, write the trade.
Farmer-signed credential becomes a trader-signed credential. Chain extends one more node.
Inventory · provenance retained
Every kg knows its plot.
Trader can split or combine batches — but never strip the chain. SUNMI POS prints labels in the field.
Ship · bundle, sign, dispatch
A Verifiable Credential travels upstream.
Multiple farmer-signed batches bundled into one trader-signed shipment. Not a paper docket — a signed evidence bundle.
The audit copilot, in her pocket.
Home · the day plan
Today's count, YTD, open findings.
Assignments · pre-scheduled
AI hint per site.
Audit · findings, signed
5-step structured flow.
History · auditable trail
Every audit, searchable.
The command centre: live KPIs, drill from shipment to plot.
Dashboard — live KPIs.
Plant manager's morning view. Every tap, scan, and shipment moves a counter.
Traceability — shipment to plot polygon.
Honest about where the chain stops. "Stops at trader T3" beats a fake leaf at the end.
One queue for risk. A real leaderboard for suppliers.
Risk — one queue, all signals.
Satellite deforestation, NGO scrapes, audit findings, transaction anomalies. Triage with SLA.
Suppliers — composite score.
Procurement sees who to grow with and who to put on a remediation plan.
EUDR DDS, generated in one click.
Each shipment carries plot polygons, satellite-verified deforestation-free assertion, signed evidence bundle. Article 9 compliant. The wedge that opens every tyre OEM — and the engine BASF can repurpose for any compliance-sensitive product line.
One world map. One number per plot.
Nine plants. One control room.
Sembcorp runs industrial wastewater treatment across China and Singapore. Their plant data lived in spreadsheets and lab notebooks. We built a real-time platform — web dashboard plus a mobile lab app — that visualises every plant live and flags anomalies before they cascade.
- Sembcorp Virtual Brain · web dashboard for ops
- Sembcorp VB Lab App · mobile data capture from sensors
- 5 audit functions with full traceability
- Live alerts when plants fall out of spec
Stunning dashboard. Live information. One control surface.
Lifestyle as insurance.
An insurance app that doesn't feel like one. Walk to work, +$0.30 in life coverage. Buy a smoothie, +$1 in investments. SNACK pairs everyday spending with bite-sized insurance, gamified rewards, and partner perks.
- Trigger-based premiums — fitness, transit, food
- Challenges, leaderboards, partner discounts
- 10-month build · launched April 2020
- 2nd Place · Singapore Fintech Festival 2021
From spec to live in six months.
Mitsui needed to be first to market with a CO₂ visualization platform aimed at Japan's 2050 decarbonised society. They had no agile experience and no in-house resource. We stood up a Hanoi team, shipped a beta in October, and the official version six months later.
- Vertical start-up · Hanoi team, Tokyo client
- Beta → live in six months on schedule
- 50 companies · 1,400 sites in production
- Carbon-offset marketplace now in development
Singapore's busiest attraction, redesigned for a touchless world.
AR wayfinding across 101 hectares, contactless ticketing with dynamic pricing, plant identification, virtual queueing — one native mobile app that turned the visitor experience touchless during the pandemic.
- AR navigation across 101 hectares
- Dynamic pricing tied to crowd and weather
- Plant identification + smart itinerary planner
Cashless payment, by QR code.
Kagoshima Bank — a regional Japanese bank — wanted a payment app for its account holders. Monstar Lab Japan built it for iOS and Android, paired with the bank's first cashless commercial facility, and helped them stand up an internal app team while we shipped.
- iOS + Android cashless payment app
- Launched at Yokado Kagoshima — 14 stores at debut
- End-to-end: design, dev, test, release
- Built up the bank's internal app capability
Mental health, mobile-first, clinically supervised.
A patient-facing app for journaling, mood and sleep — paired with a clinician dashboard that triages hundreds of patients at a glance. Same architecture as a farmer app plus admin console.
- Patient app · journaling, mood, sleep, psychoeducation
- Clindash · clinician dashboard for triage and follow-up
- Digital phenotyping + proprietary triage algorithms
B2B sales for the world's largest brewer.
AB InBev sells $140M+ of beer every day. We co-built a global product ecosystem with their innovation arm so retailers can buy directly — consumer-grade UX, business-grade scale.
- Live in 11 countries · billions in annual revenue
- Handled $12 billion in transactions in 2018
- Architecture designed to scale to new markets
Onboarding app for a mobile workforce.
CBRE's mobile workforce needed a unified ramp-up for new joiners. We shipped an app with onboarding checklists, organisational info, and stakeholder contacts — now scaling globally to APAC, EMEA, and the Americas.
- Onboarding checklist tied to role and region
- Org structure + stakeholder directory at first tap
- Phase 2 rolling out across all regions
Designing a powerful survey tool.
SurveyMonkey wanted insights from mobile-centric consumers. We designed and built SurveyMonkey Rewards — a one-button app that pays consumers to take quick surveys, integrated with their engineering team.
- One-button micro-rewards mechanic
- Multi-disciplinary integration with SurveyMonkey engineering
- iOS + Android live four months after kickoff
Tokyo's largest cab fleet, in one tap.
S.RIDE is a joint venture between Tokyo's cab operators and the Sony Group — 10,000+ vehicles, the largest fleet in the city. We built the dispatch app. Simple, smart, speedy. One swipe and the nearest cab is yours.
- 10,000+ vehicles across the Tokyo network
- Single-swipe dispatch UX
- Sony Group joint venture · launched 2019
Three mobility services. One experience.
Sixt offers car-sharing, car-rental, and ride-hailing. We helped them define a single core app experience that surfaces all three as one premium mobility service — elevated brand, frictionless flow.
- Single app concept across three mobility services
- Premium mobility brand positioning
- Elevated digital customer experience
Bluetooth-connected app for a smoke-free future.
BAT found that user satisfaction in the first two weeks of an e-cigarette purchase was the key retention lever. We built a Bluetooth-connected companion app for glo and Vype that engages customers and surfaces device usage.
- Bluetooth pairing with glo + Vype devices
- Device-usage stats + community leaderboards
- Reduced friction for first-time adoption
